ABSTRACT
Physical distribution
channels has created a created a great impact by bridging the gap between the
producers and the final consumers. The inability of farmers to effectively
reach out to distance markets and most final consumers with their agricultural
products have resulted to waste of resources in Boki local government area. The
main objective of the study is to find how best to market agricultural products
in the area. Primary and secondary data were collected through the use of
questionnaires and documented materials respectively. The population of the
study was 227,400, while the sample size was 399. Chi-square test statistics
was used to test the high hypotheses. Among the findings of the study; in
effective and high cost of transportation, lack of storage facilities and basic
infrastructure hindered the marketing of agricultural products in the area. The
researcher thus recommended the provision of basic infrastructure like
accessible road, storage facilities and improved transport system among others
to assist in improving the marketing of agricultural products in the area.
